Customer Satisfaction Survey Results 2018

We’re committed to providing great customer service to the players and families at Cincy SC. One method we use to help achieve that goal is our annual Cincy SC Customer Satisfaction Survey. We’re not statisticians, but we think it’s fair to conclude that Cincy SC’s 2018 results look pretty darn good. Here’s an overview of the results and our action plans.

First, some stats and context:

  • A whopping 57% of our U15-and-under families responded between Oct 2-15, which is pretty phenomenal in and of itself.
  • 93.7% of our respondents would recommend Cincy SC to a friend (awesome!)
  • We filtered the data by team and shared it with our coaches so they can learn and improve.
  • We recognize that each family’s experience is unique and summarized results don’t necessarily reflect their personal feelings. Anthropologist Margaret Mead said, “Always remember that you are absolutely unique. Just like everyone else.”

The big picture:

Customer Satisfaction Survey Results Summary

 

So what does that mean? This question is a business industry standard and it allows you to calculate a Net Promoter Score (NPS). An NPS above 0 is considered “good” as that means you have more promoters (9’s and 10’s) than detractors (0-6’s). A score of 50 is considered excellent. In 2015, our first year, we scored a 35. Last year, we scored a 33.1. This year we’re coming in at 58.2! This is not just an “excellent” score — it would make us the #1 rated company in many industries, and probably tops among youth soccer clubs — but there’s still room to improve.

 

We joke that the two most important outcomes of our training sessions is that somebody pukes and somebody passes out. Really it’s that our players are learning and they are having fun doing it. So we asked our parents if how much they agreed with the following statements: “My child is learning” and “My child is having fun.”

Customer Satisfaction Survey Results Summary Learning and Having Fun

 

Here’s what this year’s results look like compared to last year:

Customer Satisfaction Survey Results Summary vs. Previous Year

 

We were pretty stoked about this year’s survey results, especially after our 2017 scores weren’t quite up to our expecations. This year, our families are telling us that we’ve made the right corrections while still pointing out a few areas where we can improve.

What they liked:

What we need to work on:

  • Getting our training facility back.
  • Providing the right level of competition for each team.
  • Ensuring we have the right number of players on each team.
  • Developing our coaches & trainers.
  • Improving play on the field and results.

 

Finally, we believe that feedback is a gift and we wanted to express our sincere thanks for those who responded. Feel free to share your comments or questions on this post or reach out to us.

Who are we!? Cincy SC!!!

Posted in Club, Parents, Youth Program

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